elasticiti is focused on improving the quality of publisher proposals. We understand that there are various factors that influence the final output and we seek to address them in their appropriate way.
We bring together various data streams from inventory to historical pricing to delivery and RTB to get a complete picture. Our algorithms are able to find patterns in complex datasets that indicate risks and opportunities. Our science is informed by time-tested economic fundamentals, cutting-edge data-mining techniques, and behavioral statistics to provide truly next-generation insights into your business.
The best algorithm in the world cannot overcome a flawed process so we ensure that every engagement includes a full assessment of current workflows and we recommend best-practices appropriate for your business.
Lastly, we have partnerships with the large workflow vendors to ensure bringing your data online is seamless.